OneKey is a travel rewards program from Expedia Group that can send anyone & their luggage pretty much anywhere.

Creative Partner: Nadia Ahmad
Agency: W+K Portland
Director: Kim Gherig

Here's how to get rewards on any way you travel.

Creative partner: Nadia Ahmad
Agency: W+K Portland
Director: Kim Gherig

Amazon Ads wanted to advertise about advertising on their platforms to ad people. So we made an ad about it.

It was a bit too scary for them and they never ran it. So I guess this one was just for fun.

Creative Partner: Nadia Ahmad
Agency: W+K Portland
Director: Femke Huurdeman

Sharesies is an investing platform with a mission. They want people to become more financially empowered, with skills and knowledge for smart long term investing.

We created the ‘Let’s Get Growing’ platform to launch Sharesies in Australia. We reminded investing newbies that while it might be intimidating to be a beginner, you’ve been in that position plenty of times before, and it’s worth it - because that’s how you grow.

Creative partner: Nadia Ahmad
Agency: BMF
Director: Stuart Bowen

Pets make people feel good. Petbarn makes pets feel good. In this rebranding campaign, we got inside the minds of our furry friends and scaly mates to showcase Petbarn’s health expertise and product range. Because when pets live healthy, happy lives, their humans do too.

Creative partner: Nadia Ahmad
Agency: BMF Australia
Director: Sam Hibbard

Everyone has horror stories from the vacation-rental-app-that-shall-not-be-named. With no hosts on site, VRBO is the relaxing alternative.

The launch campaign for a new collective, founded with the goal of creating a more culturally diverse and inclusive advertising industry.

The fact is, our industry is monochromatic, and doesn’t represent the diverse country we advertise to. Only 16% of people in Australian advertising are culturally diverse. Which means, all too often, they’re the only one in the room.

We brought attention to this by creating the ‘fashion line we want to go out of fashion’, complete with a fashion film featuring people from the Sydney ad industry.

Go to onlyoneintheroom.co to find out more about #OnlyOneInTheRoom Collective. Read about the experiences of the film talent, take part in initiatives like the B&T Awards for Diversity, and grab a piece of merch for yourself.

Creative partner: Nadia Ahmad
#OnlyOneInTheRoom Collective founders: Pia Chaudhuri, Avish Gordhan, Ant Melder
Director: Versus

This film was made for The Skippys Awards. We had to create a skippable YouTube pre-roll ad for Tasmania’s subversive & controversial art gallery, MONA. The goal was to hold the viewers’ attention as long as possible before they hit skip.

So we created a film that you wish you could look away from. We made lots of people wince and picked up a Webby Awards 2019 nomination.

Creative partner: Avani Maan
Agency: 72andSunny Sydney
Director: Toby Pike

The Big Mac was losing sales among young people. To remind them just how iconic it is, we released its most legendary ingredient – Special Sauce – by itself. For the first time, people could make anything taste like the Big Mac.

The PR & social-led campaign earned billions of views, spawned a black market, raised thousands of dollars for charity, and inspired our fans to get cheeky with our competitors. What other burger could pull that off?

McDonald’s sold more Big Macs than any other month in Australian history. The campaign picked up multiple awards at Cannes Lions and Spikes Asia, and is now being rolled out around the world.

Creative partner: Avani Maan
Agency: DDB & Mango Australia

Everyone knows about eBay, but it often slips their mind when shopping online. We needed to make Australia feel like not checking eBay is the biggest mistake you can make.

So we enlisted the help of a local celeb who’s famous for making more mistakes than most of us: cricketer Shane Warne.

Hinting at blunders that Aussies would recognise - from hookups to headlines to weekend benders - our campaign warned people not to make the same mistakes Shane did.

Creative partner: Avani Maan
Agency: 72andSunny Sydney
Director: Alex Roberts

There’s nothing us millennials love more than reminiscing about the 20th century. So just for fun, my creative partner and I made a product for anyone that grew up listening to Grammy award-winning American pop punk on first gen iPods.

WakeMeUp.cool is a free, international wake-up call service that wakes you up when September ends (or wakes up an unsuspecting friend).

Hundreds of people from more than 20 countries signed up on our site, and when October hit we woke them up with an automated alarm call.

Creative partner & programmer : Avani Maan

To a master craftsman, or Takumi, every detail of a design matters – even the hidden parts. So to announce the launch of the Lexus LC 500, we took it the car to a place where design lovers were gathered together – Semi Permanent Design Festival – and used art to reveal the hidden artistry of the car.

We collaborated with SP to create an immersive exhibition featuring Australian artists. Each artwork brought to life a hidden design detail from the car - from Toby + Pete’s installation based on the taillight infinity mirrors, to George Nicholas’ sound environment custom made for the car’s 17-channel sound system.

Creative Partner: Avani Maan
Agency: M&C Saatchi Sydney
Designer: Chi Yusuf
Film coverage made in collaboration with Vogue Australia